ADWEEK: JEETENDR STUDIES THE WORLD CUP FEVER

World Cup Fever Sweeps The U.S.

Melissa Hoffman | Adweek

The World Cup is a point of global pride, a social event unmatched. And as the popularity of soccer grows in the U.S., the sport's stars are getting big boosts from the social engagement of a swelling fan base. Just ask NeymarLionel Messi or the other World Cup athletes promoting major brands and sponsors in several recent spots.


Jeetendr's study appeared as an exclusive in Ad Week's Canne Lions 2014 edition. View the entire article here