The Instant New York Times, Wall Street Journal & Washington Post bestseller. Jeetendr's first book, The Kim Kardashian Principle, is part memoir, part self-help guide. Michael Levin at The Huffington Post names it one of the most influential books of the year.
The book inspired the E! True Hollywood Story: Who Is Kim Kardashian West? in which Jeetendr appears alongside Kim Kardashian and Kanye West, and countless articles and conferences held by The New York Times, CNBC, The Business Of Fashion, and others that solidified Kim Kardashian as a bona fide new world business and cultural leader.