Watch: Jeetendr’s interview on Emirates ICE about The Kim Kardashian Principle

Watch: “So many reviews in one book!” Fan post of The Kim Kardashian Principle on social media

Fan art included in The Kim Kardashian Principle

Fan art included in The Kim Kardashian Principle

Readers in Barnes & Noble New York with The Kim Kardashian Principle

Readers in Barnes & Noble New York with The Kim Kardashian Principle

Fans posting to social media with The Kim Kardashian Principle from Australia

Fans posting to social media with The Kim Kardashian Principle from Australia

English footballer, Marlon Harewood, on the red carpet with The Kim Kardashian Principle

English footballer, Marlon Harewood, on the red carpet with The Kim Kardashian Principle

Some Kim Kardashian Principle love from Indonesia!

Some Kim Kardashian Principle love from Indonesia!

One of the most influential books of the year
— The Huffington Post
Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle
— BBC
Everything that a PR or spin doctor has traditionally advised: do the opposite
— The Times
One of Bustle’s best non-fiction books
— Bustle
A eye-opening guide
— Monocle
The best in the business
— Variety
The most buzzed about business book of the year!
— Forbes
Fascinating
— Inc.
You’ll be your most authentic, impulsive, selfie-savvy version of you in no time
— OK!
A bona fide media darling
— Hastag Legend
Jeetendr brings together memoirs, marketing advice and inspiration in this book, which everyone should read if they wish to champion the best version of themselves
— Hindustan Times
Coca-Cola knows branding. So does Apple, and Procter & Gamble. But these days, if you want to understand branding, perhaps the best authority is Kim Kardashian
— The Globe and Mail
A masterpiece of audacity, inspiration and entertainment!
— Activision Blizzard
More than a marketing bible... Jeetendr’s KKP is a movement!
— Unilever
Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities
— Twitter
Sehdev is right on point
— Director magazine
The perfect guide to getting ahead in today’s social media savvy world
— Irish Examiner
Fashion designer, Julien McDonald with The Kim Kardashian Principle

Fashion designer, Julien McDonald with The Kim Kardashian Principle

Jeetendr’s book signing of The Kim Kardashian Principle at Barnes & Noble, The Grove in Los Angeles

Jeetendr’s book signing of The Kim Kardashian Principle at Barnes & Noble, The Grove in Los Angeles

Kim Kardashian herself, in bed with The Kim Kardashian Principle

Kim Kardashian herself, in bed with The Kim Kardashian Principle