Jeetendr Sehdev: Author/Activist/Influencer

Photo courtesy of MTV

New York Times bestselling author, social media influencer and activist Jeetendr Sehdev is one of the most buzzed about global media personalities today. His book “The Kim Kardashian Principle,” a ground-breaking cultural manifesto on branding and the power of celebrity, not only charted on over 12 bestseller lists, it also influenced Nike to launch their most legendary advertising campaign with Colin Kaepernick. “The Kim Kardashian Principle” was called “one of the most influential books of the year” by The Huffington Post.  Sehdev’s keen mind is a looking glass into the future of business and culture. An interview he did in Variety on the commercial power of YouTube stars went viral and YouTube CEO Susan Wojcicki cited Sehdev’s insights at her keynote talk at VidCon that same year.

Most recently, Sehdev took center stage at the MTV Europe Music Awards in Budapest, Hungary wearing a customized red velvet Gucci suit with the brave message: “ORBÁN, LOVE WINS” on the back. His bold, impactful red carpet statement was a plea for LGBTQ rights aimed directly at Hungarian Prime Minister Viktor Orbán. Images of Sehdev on MTV’s red carpet broke the internet with messages of support flooding the web. “The fact that we're all here in Budapest sends a powerful message to Orbán and Hungary, Sehdev said of his radical sartorial statement. “We will not accept your discriminatory laws, and we must fight for everyone's equal rights, and love must always win.”

A fierce activist and political disruptor, Sehdev also champions gender equality and combats modern-day slavery. As an activist, Sehdev has met with numerous world leaders and has been invited by Pope Francis to the Vatican, the Arch Bishop of Canterbury to Lambeth Palace and the President of Malta to the San Anton Palace, to name just a few. A prolific and accomplished public speaker, Sehdev, who was educated at Oxford University and Harvard Business School, has addressed audiences at global organizations such as Viacom and Marriot.

A veritable style icon, Sehdev has been named to numerous Best Dressed lists and has been profiled internationally in publications like GQ, Vogue India, L’Officiel and Harper’s Bazaar who crowned him “the most relevant voice of the social media era.”