Jeetendr's thought leadership has been celebrated by some of the world's biggest brands and celebrities, including Naomi Campbell, Netflix, IBM, Olay, and more.
He has written on climate change, gender equality, mental health, black lives matter, and of course, celebrities and brands for the likes of Harper's Bazaar, Grazia, The Hollywood Reporter, Financial Times, and Women's Wear Daily. Over the past five years, his opinions continue to travel the world and fill thousands of publications from the New York Times to the Daily Mail to TMZ and more. Jeetendr's column in Forbes focuses on bringing generational learnings to Chief Marketing Officers.
“It’s no surprise that I have a problem with the Miss Universe contest. Any event that claims to celebrate the most beautiful by excluding those who are mothers, married, engaged, divorced, over 28-year-olds, those who’ve had abortions and the list goes on... is celebrating the “most ugly” values that our society has to offer. ”
— Jeetendr Sehdev on the Miss Universe beauty pageant in Forbes
“There are too many real victims of racism and homophobia out there who will now be viewed with more suspicion due to his moves. And, it was a reckless move by Smollett, who killed the truth and, in the process, betrayed every Black and gay person in the country.”
— Jeetendr Sehdev on Jussie Smollet in Forbes
“I’m sickened by the recent racist outburst at the non-white English soccer players Marcus Rashford, Jadon Sancho, and Bukayo Saka on social media after the UEFA Euro 2020 final. But am I surprised? ”
— Jeetendr Sehdev on England soccer team’s racist fans at Euro 2020
“I’m baffled by how Victoria’s Secret thinks they can champion inclusivity when their products still cater to a limited size range. What sort of a collective is that? Come on Victoria’s Secret. Five years later?! You can do better than that.”
— Jeetendr Sehdev on Victoria's Secret 'feminist' rebrand in Forbes
“It’s official. I’ve named the Queen the world’s biggest celebrity brand in the True Royalty documentary, Elizabeth at 95: The Invincible Queen.”
— Jeetendr names Queen Elizabeth the biggest celebrity brand in the world in Forbes
“Endorsements are often brands playing Russian roulette: they’re not sure what a celebrity might do. The stakes are even higher in the esports world, which has a much younger, much savvier audience compared to traditional media.”
— Jeetendr on Meyers Leonard slur incident for The Washington Post
“A big thank you to the celebrity brands who wore masks at the Grammys. Thank you for not denying our new reality but celebrating it. Be polarizing for the positive. Wear a mask.”
— Jeetendr on the importance of wearing a mask at the Grammys for Forbes
“The interview with Oprah was a boss move for brand Meghan and Harry. Strong brands need a strong point of view. And Meghan and Harry have now firmly established themselves as one of the most fearless and unapologetic brands in the world.”
— Jeetendr on Meghan and Harry's Interview with Oprah for Forbes
“Sex and sexuality should be celebrated, not feared. We’re all responsible for encouraging others to live without shame and judgment, and we must all be more respectful of the diversity of sexuality and gender expressions”
— Jeetendr on Netflix's Bridgerton for Forbes
“It’s about time we had a show like this. For years, South Asians have been raised with next to no positive representation on U.S. television — we’ve mainly been represented as terrorists.”
— Jeetendr on Netflix's Never Have I Ever for Forbes
“Let’s not turn a blind eye to the Trans community or the transphobia, racism and misogyny they face. Because when we make space for our authentic selves, we make space for everyone.”
— Jeetendr on actor Elliot Page coming out as transgender for Forbes
“Over the course of my career, I feel like I’ve lived many lives. While I’d be lying if I said it was all planned and I just followed a magic formula, there are definitely some guidelines that I’ve followed over the years.”
— Jeetendr's advice on careers for Grazia
“Disney was right for ditching Depp. Warner Bros was right for ditching Depp. And now? Dior needs to ditch Depp too.”
— Jeetendr on the UK courts branding Johnny Depp a "wife-beater" for Forbes
“I wasn’t overly impressed by Beyoncé’s Black Is King. Sure it was a visual feast and a beautiful celebration of black culture and ancestry, but I didn’t expect anything less from Queen Bey. However, the sheer fanaticism that Black Is King created on social media is what fascinated me the most.”
— Jeetendr on Beyonce's Black Is King in Forbes
“Pay attention to Endeavor CEO, Ari Emanuel, and his impressive action plan. Because actions have always spoken louder than words. And as I’ve said before, it’s too easy to tweet Black Lives Matter, post a black square on Instagram, claim you support equality, and head right back to business as usual.”
— Jeetendr on the Black Lives Matter movement on social media for Forbes
“You can’t just play to the lowest common denominator anymore; brands have no choice but to speak up.”
— Jeetendr on the new rules of marketing during the Coronavirus for The Drum
“New world style icons like Kardashian, Christian Louboutin and even our first biracial British princess Meghan Markle continue to prove that leadership today is first and foremost about having the courage to be yourself.”
— Jeetendr for Women's Wear Daily
“I’m flattered… What can I say? Nike is just one of thousands of organizations worldwide applying the lessons from The Kim Kardashian Principle. It just happens that Nike applied the principle in a very obvious way.”
— Jeetendr on Nike's new tag line for Forbes
“So perhaps my real question is not whether we should be thinking about the coronavirus or climate change, but whether the world will address climate change with the same enthusiasm as addressing the pandemic? I sure hope so.”
— Jeetendr on climate change for Forbes
“After Phoenix’s speech, I had to ask myself: Would an equally high profile British actor, who was awarded BAFTA’s best actor, make the same plea for inclusion? Would someone like Eddie Redmayne or Gary Oldman or Colin Firth or Daniel Day-Lewis use their white privilege to speak out about their own industry’s systemic culture of racism? ”
— Jeetendr on the lack of Black nominees at the BAFTAS for Forbes
“Like it or not, Kim and her sisters are grand-scale indicators of how to behave if you want to win today.”
— Jeetendr on The Kardashians redefining celebrity for The Hollywood Reporter
“I get it, Hollywood actresses get paid a lot so it’s hard for them to complain, but that doesn’t mean we should overlook the disparity in pay, which is crazy.”
— Jeetendr on the gender pay gap in Hollywood for Forbes
“Watching George Floyd’s death at the knee of a police officer was one of the most sickening things I’ve seen in quite a while. So, it’s great to see celebrities from Beyoncé, Cardi B and Lizzo taking the lead, speaking up, and teaching us all a thing or two about taking a stand.”
— Jeetendr on the death of George Floyd for Forbes
“Thank you, Gayle King, for addressing the white elephant in the room in the search for the truth. If we want to celebrate Kobe’s life, I believe we should be celebrating all of his life. Not a fabricated version of his life.”
